Cancer
Celebrity backing of cancer screening questioned
• Cancer •
May 06 05
|
|
Celebrities can indeed persuade people to undergo cancer screening, but researchers are not sure it’s necessarily a good thing.
Many men and women say they are more likely to undergo screening for various cancers having seen the endorsements of Rudolph Giuliani, Katie Couric and other celebrities, new study findings show.
Yet, the researchers say, persuasion may not be appropriate given the complexities involved in cancer screening - the fact that there are risks involved, such as false positive test results that can lead to unnecessary further testing and treatment.
