Life After Atkins

Atkins Nutritionals’ bankruptcy came as no surprise to many food and health experts.

“Atkins did a good job helping consumers understand the role of carbohydrates in healthy eating,” said Lynn Dornblaser, director of consulting services for Mintel’s GNPD. “The diet came in very strongly and quickly, then vanished. This is a frequent trend with diets, and their disappearance is inevitable.”

With the Atkins diet crashing financially, many consumers are in search of the “next big thing.”

American dieters are beginning to show interest in the glycemic index (GI) diet, which is gaining popularity in the UK and Australia. While it has not yet experienced the same type of success in the U.S., the GI diet is catching some consumer attention. This diet is seen as addressing the specific needs of individual dieters, as opposed to the one-program-fits-all dieting approach.

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